During the production and development of º5 Chanel told the creator, Ernest Beaux, that she wanted to make the most expensive perfume in the world. Of the 80 ingredients in the perfume, the secret ingredient is Jasmine. To this day the cultivation of jasmine grown specifically for Chanel º5 continues in the south of France. The quality is monitored to keep it “the best”.
Chanel also chose her bottle with specific intention and meaning. Most perfume bottles in the market at the time were feminine and delicate. The art deco inspired bottle spoke to the arrival of the new feminine identity of CHANEL- one laced with confidence and beauty that is self-assured and powerful. I do believe that, in this way, Coco bottled herself into CHANEL º5 along with the hopes that true beauty would be recognized by the women who wore it and the noses that smelled it.
Lovely posts dear. I hope your flight went well and that your Parisian life is fabulous. I don't know if you've had a chance to look yet, but McQueen's collection was finally shown: http://www.nytimes.com/packages/html/style/fashionweek/runway.html#fall_2010_mcqueen_alexander
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